Rajeev Bakshi, Chairman, Business Development, Hero Cycles Limited speaking about brand building at LMA function in Ludhiana on Tuesday
Ludhiana, September 6, 2017: Ludhiana Management Association (LMA) organized a presentation on 'Brands Rule the World, How to Build Yours' here on Tuesday at which Rajeev Bakshi, Chairman, Business Development, Hero Cycles Limited and Pankaj Munjal, Chairman, Hero Cycles Limited shared their experiences and interacted with 250 industrialists, entrepreneurs, professionals and senior executives.
Former MD, Cadbury India Limited, Rajeev Bakshi, who held top-notch positions in reputed national, multinational organizations, said that building brands was an important task in the prevailing business scenario. Businesses must understand their consumers' needs and then create deliverables in their product to build themselves as brands.
Bakshi discussed how marketing, markets and consumers has changed in the last 25 years from product oriented to consumer oriented marketing. The trend today was building bottom of innovation where companies need to build local and regional brands, he said while highlighting the importance of value addition in company’s products, process and services, which in turn help the companies to build loyalty among customers.
Pankaj Munjal, Chairman, Hero Cycles Limited sharing his experiences
Munjal while specking on the occasion said that business need to be innovative and always ready to take risk and encash opportunities to succeed in business. He said that brand is a promise which companies has to delivered at any cost , not only once but every time when you come in contact with consumer. He said that branding is not done in one day it takes time and companies need to do constant efforts to retain its brand value.
The session was attended by 250 industrialists, entrepreneurs, professionals and senior executives.