Hyderabad, Apr 25, 2019 - 'Dil Ke Rishte', India’s first video-bio data matrimonial portal, promoted by Jaipur-based Adidev Entertainment Private Limited,was launched here on Wednesday by offering free registrations for 3-months.
Speaking on the occasion, Dil Ke Rishte Founder, Suresh Nair said "the total online matrimonial market size was Rs 1000 crores and we are expected to grab 10 per cent on the total market sized by this fiscal end. We have master franchises across 8 states, he said that we are eyeing for 10-11 franchises in twin cities of Hyderabad and Secunderabad as 60 per cent of total volume of online matrimony is from South and these franchises will cater to offline services as well as the professional studio services for the video-based profiles."
As per KPMG and Google reports, approximately 43 million users use matrimonial services to find their soulmate, he said the National average of matrimonial sites is that nearly 69 per cent males and 31 per cent females use matrimonial sites to find their perfect life partner, while in Metro cities the numbers are approximately 60 per cent males and 40 per cent females.
"Out of the total marriages, almost 6 per cent are via matrimonial sites, thus proving that there is huge potential for our business," Nair said and claimed "our unique video-biodata matrimonial portal would help to connect the two individuals and families better."
"We will charge Rs 6000 for short videos, if needed, he said that we have tied up with 11 studios in Hyderabad."
The process to register on ‘Dilkerishte.com’ is quite simple and one can upload a recorded video through a web or mobile cam or can opt for professional services, wherein a short video is made based on the profile of the person, he said the video later goes through the screening process and finally gets uploaded.
The unique attributes of Dilkerishte.com are, video calling without disclosing numbers, time-bound profile link sharing, online kundli and horoscope matching to check the compatibility between partners.
The portal brings new dimension in searching a partner online as one can witness the live personality of the alliance.
With advancements in technology, Dilkerishte.com plans to bridge the gap with innovative features
like strict privacy policies and secured chats to respect the privacy of users and lastly the user has full control of what he/she wishes to disclose, he added.
In the first year, Dilkerishte.com foresees approximately 30,000 registered profiles, be it paid or
Free, he added.