New Delhi, March 14,2019: Goggle has banned 2.3 billion misleading ads in 2018 in order to make the web a better place by protecting users from misleading and inappropriate ads. 31 new policies have also been introduced.
In its 2018 “Bad Ads Report”, the Internet giant said six million bad ads were banned everyday.
“At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. We have been working towards protecting the users, advertisers and publishers by investing significant technological resources,” Scott Spencer, Director of Sustainable Ads, Google, said in a statement as per media reports.
“This will continue to remain our top priority as bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” Spencer added.
The company also identified and terminated almost one million bad advertiser accounts, which is nearly double the amount that were terminated in 2017.
Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies.