TRP Policy 2026 Notified to Boost Transparency in TV Audience Measurement
By Babushahi Bureau
New Delhi Dateline
The Ministry of Information and Broadcasting has notified the Television Rating Policy (TRP) 2026, aimed at strengthening transparency, accountability, and credibility in television audience measurement across the country.
As part of the new policy framework, the Ministry has relaxed the financial eligibility criteria for companies seeking registration as TV rating agencies. The minimum net worth requirement has been reduced significantly from ₹20 crore to ₹5 crore, a move expected to encourage greater participation and competition in the sector.
To ensure neutrality and independence in ratings, the policy mandates that at least 50 percent of the Board of Directors of such agencies must comprise Independent Directors. These directors should have no affiliations with broadcasters, advertisers, or advertising agencies.
In another key reform, the policy clearly states that viewership generated through landing pages will not be counted in audience measurement metrics, addressing concerns over inflated or misleading ratings.
The TRP Policy 2026 is seen as a major step toward enhancing trust and credibility in India’s television ratings ecosystem.